everything looks
better in black

Promotional flyer for Ford Chemical's tire cleaner.

Collaborated with writer to develop theme.

aloha

Two prior years this accordian design for a trip incentive had used bold vector art. Updated look with photographic technique.

Modified style for two groups: one used two folds, the other three. Each brochure and accompanying letters were enclosed in embossed folder.

evolution of the cap

Launch materials for cooperative venture between Ford Accessories and Leer-branded truck caps and tonneau covers.

Worked with freelance illustrator to design artwork that integrated the history of hats and caps into this campaign.

luggage racks

Cooperative POS materials for Genuine Ford, Lincoln and Mercury Accessories and Yakima Racks.

Challenge here was to create a familiar look to all three brochures, conveying the utility and excitement of using the Yakima racks, while staying true to the individuality of each brand.

heavy trucks

Consumer and sales incentive brochures for Ford Heavy Trucks, Sterling Truck Corporation, and Western Star Trucks.

F-650 and 750

A comparison of Ford's F-650 and 750 trucks to their two major competitors.

Largely a presentation of technical data, I took strides to use photography, typography and color to retain interest and usability throughout this document's 48 pages.